Evolution of the Batman Logo

A look at the changes of the logo of the best super hero around.

MD 20/20 Redesign Creative Brief

Mogen David 20/20, or MD 20/20, is a wine with a reputation. A bad reputation. It's a low-end fortified wine, which basically classifies it as a lower level product in the world of wine. However, the beverage has somewhat of a cult following that allows it to have popularity through its infamy. But it's graphics are too weak to even attract consumers who are ignorant to the perils of drinking MD 20/20.

Part of the problem with MD 20/20 is that it's graphic identity is almost non-existent, and the elements that are there are weak. The brand's namesake looks very dated with it's use of the golden boxes and the drop shadows, as well as the illustration of the grapes that represent the flavor. And the bottle shape gives off the look of apothecary medicines, which adds to the low class look of the wine.

To fix these issues, I'm going to pursue a look that will bring an upscale look to the product, even though the product itself is not considered an upscale beverage. My first method of doing so will be to introduce to consumers what "MD" stands for by adding the name Mogen David to the bottle to support the "MD" initials, which will help get rid of the wine being nicknamed Mad Dog. Another solution would be to integrate the Roman numeral "XX" to replace the 20, as I feel the "XX" has a beautiful and bold form that will give an upscale feel to the product. In the end, I hope to turn MD 20/20 into a hip drink that can be an alternative to a Carlos Rossi wine and even harder popular spirits, like Ciroc, Nuvo, and Hypnotiq.

My goal in redesigning MD 20/20 is to create a look for the product that will make it the staple beverage of hip gatherings and club scenes, being by enjoy twenty-somethings looking to live it up with their friends. Even though I can't change the product itself.

Gap Logo Debacle

Here is a link from BBC News on the recent issue of the American retailer, Gap, changing their logo and then ultimately switching to the original logo.

In my opinion, the switch to Helvetica did aid the brand in stepping towards a modern look, but I don't think the font should be outside of the blue box because that element is what make the original Gap logo iconic.

Font Marraige

Eye Candy for Designers

Graphics for Nike's "From Moon To Lunar" Exhibition


Lookbook for Carhartt


Weeds Poster


Miami Vice Poster


Thriller Poster

Design Trends

Textured Background


Custom Font Embedding


Serif Fonts


Minimalism and Grid


Big Headings

Good Design and Bad Design

Starting with the bad


This "club flyer" style of design is one that consistently bothers me, the elements in the design are always really unorganized and it looks like the designer has a lack of concept and creativity.



I think this one is self explanatory as to why it's bad. It comes from the Pen and Pixel design company that created those terrible album covers of No Limit Records and Cash Money Records. There are just too many elements in the design and I think that if the design took a simple approach it would be much more easier to take in as a viewer.

Now the good design


The simple elements in this design brought elegance to McDonald's and I think that being able to use simplicity in a design is what can make or break it.



This design is just clever. I love how the Lego pieces just look like a simple pile of bricks, until you look closer and see a dragon, which justifies the use of the Medieval typeface for the tagline.